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Marketing & Sales Ops System for B2B Manufacturers

Calls, WhatsApp, Excel and memory are running your sales.Replace all four
with one system.

SysOMS puts enquiry, quotation, order, production and dispatch on one line. Every rate, specification and delivery date is on record, the plant sees the order the moment it is sold, and the money lost to off-book rates and missed follow-ups stops leaking.

  • Enquiries die in WhatsApp

    Every lead gets an owner and a next date.

  • Rates given on a phone call

    Price book rules, approvals on record.

  • Wrong specification reaches the plant

    Typed templates, buildable every time.

  • Plant hears after the date is promised

    Production sees the order the moment it lands.

  • Dispatch and papers chased manually

    Documents generated off the same record.

  • Owner asking for status all day

    One live view of money, orders and delays.

What the gap can costA plant billing ₹25 crore a month loses about ₹50 lakh a month at 2%.

Enquiry → Sales

Nobody owns the callback, and nobody knows it was missed.

Sales → Quotation

The rate and the specification are decided outside any system.

Sales → Production

The plant is told after the date has already been promised.

EnquiryProspectLeadRFQFeasibilityQuotationApprovalOrderSales Admin reviewProductionQualityPackingDispatchRepeatEnquiryProspectLeadRFQFeasibilityQuotationApprovalOrderSales Admin reviewProductionQualityPackingDispatchRepeat

On the desk, and in the field

The same record, on the office screen and in a pocket.

Sales Officers log calls, visits and enquiries on the move. The desk sees the same sale advance through quotation, release, production and dispatch, illustrative screens shown here.

The four pillars

Recording what happened is easy. Governing it is the work.

These four disciplines are enforced by the system, so they survive a busy Tuesday.

01

Follow-up discipline

No lead sits without a next contact date. Overdue work surfaces on My Day before anything else does.

02

Price governance

Price books by product, class, region, slab and delivery basis. Deviations need an approval, not a phone call.

03

Specification intelligence

Specification templates per product family, typed fields, repeatable groups, conditional values, so the plant gets a buildable spec.

04

Sales–production handshake

A Sales Admin review gate sits between a booked order and the shop floor, with committed dates and stock holds attached.

One sale, enquiry to dispatch

Follow a single lead through sales, production, quality and dispatch.

Every stage is a real state with an owner, a rule and an audit entry, not a status someone types into a sheet at the end of the week.

Enquiry

Captured with source, medium and campaign attached

Quotation

Rate from the price book, specification from the template

Order

Booked from the quote, or directly, a customer PO is optional

Sales Admin review

Specification, rate, credit and stock checked before release

Production

Job card on the floor, material issued against the BOM

Quality

Held batches cannot be packed, whatever the pressure

Dispatch

Built from packed bundles, challan printed, OTIF measured

Sale · illustrative

Enquiry

GI Wire

2.50 mm, heavy zinc coating

5 MT

High-Carbon Wire

4.00 mm, 0.60% C, hard drawn

3 MT

Barbed Wire

IS 278, 25 kg coil

120 coils

Rate

Pending

Released

Pending

OTIF

Pending

  1. Enquiry
  2. Quotation
  3. Order
  4. Sales Admin review
  5. Production
  6. Quality
  7. Dispatch

How the data flows

One record moves between people, plants and devices.

Nobody re-enters it, nobody forwards a sheet. The same sale is picked up by the next owner, on whichever screen they are on.

Sales Officer

A visit is logged in the field

The call, the customer and the requirement go in on the phone, with the next contact date attached.

Sales Officer

The quotation is built at the desk

Rate comes from the price book, specification from the template, nothing is retyped from a sheet.

Sales Admin

Review clears credit and stock

Specification, rate, credit limit and stock are checked before anything is released to the plant.

Production and Quality

Job card on the floor, hold cleared

Material is issued against the BOM, output is logged shift-wise, a quality hold blocks packing until it clears.

Dispatch and leadership

Challan out, the same number on the CEO's phone

Dispatch is built from packed bundles, OTIF is measured, and leadership sees it move without asking anyone.

One board, one record

Every sale moves left to right, and nothing skips a column.

The same sale carries its specification, rate, approval and promise from the first call to the gate pass.

01

Enquiry

Sales Officer

Shakti Fencing Works

Barbed Wire, IS 278

Nandan Agro

GI Wire, 3.15 mm

02

Quotation

Sales Officer, Sales Head

QTN-1184, Meera Steel

Off the price book

QTN-1179

Below floor, sent up

03

Review and release

Sales Admin

Spec, rate, credit, stock

Four checks, one gate

SO-0472 released

Committed date set

04

Production and quality

Works Manager, Quality

SO-0468 on the floor

8 MT, drawing line 2

Lot passed

Attached to the order

05

Dispatch

Stores and Dispatch

SO-0461 packed

60 coils, 25 kg

Documents printed

From the same record

Everything the plant needs

Not another module to buy. Built in.

The parts most factories stitch together from sheets, WhatsApp and memory are already part of the record.

One record, every stage

Enquiry, quote, order, job card, batch, bundle and challan are the same record moving forward, not seven files pretending to agree.

The Sales Admin gate

Nothing reaches the floor until specification, rate, credit and stock are checked and released.

Roles that hold

Nineteen roles with scope enforced in the database, so an operator never sees a rate and a rate never moves without approval.

Approvals in the sheet they already use

Orders mirror into Google Sheets, so a manager can review and approve without logging into anything.

OTIF, measured not claimed

Dispatch is built from packed bundles, so the delivery number comes from the floor.

What is inside

Everything your sale touches, already in the box.

No add-ons to buy, no second system to keep in sync.

Selling

Enquiries
Customer accounts
Call and visit logs
Requirements
Price books
Quotations
Rate approvals
Rate agreements
Samples
Feasibility checks

Orders and plant

Order desk
Release rules
Committed dates
Production plan
Shop floor status
Quality checks
Inventory
Packing
Dispatch
Gate documents

Control

Role based access
Approval trails
Audit history
Outstanding dues
Credit limits
Targets
Leadership cockpits
Customer portal
Printable documents
Accounts handoff

Enquiry to dispatch

Nine areas of the business, one record between them.

Marketing hands to sales, sales to quotations, quotations to orders, orders to the plant, and nothing is re-typed on the way.

Why follow-up discipline is the whole game

We don't publish invented metrics. These are published ones.

Every figure on this site carries its source. Where we have no published number, we describe the mechanism instead.

7x

Firms that respond to a web enquiry within an hour are about seven times likelier to have a meaningful conversation with a decision maker than those that wait even an hour longer.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011

42 hrs

Average first-response time across 2,241 audited companies, while 24% never responded to the enquiry at all.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011

Where it fits

Built around how Indian plants actually sell.

Coil, bundle, GSM, tolerance, MOQ, rate contract, the vocabulary is already in the system.

The difference

Same team, same plant, a very different week.

What changes is not the effort, it is where the sale is kept.

With SysOMS

Where the sale lives

One record from enquiry to gate pass

A sheet, a chat group and an inbox

Rates

Quoted off a price book, exceptions approved on record

Whatever rate was found in an old file

Release to the plant

Only after specification, rate, credit and stock pass

A phone call to the supervisor

Delivery promise

One committed date the customer and plant both see

Two dates, both guessed

Field work

Logged in two taps at the customer gate

Written up at night, if at all

Leadership view

Live order book, dues and exceptions on a phone

A report someone builds on Monday

Where we stop

SysOMS does not do your accounting.

SysOMS ends at a commercially closed, dispatch-ready order. It does not raise invoices, maintain ledgers, compute outstanding balances or file GST. Those stay with SysMarq, Tally, Busy or your existing ERP, which pull orders, order lines, production orders, dispatches and quality from SysOMS through key-scoped read endpoints.

Not in SysOMS

  • Invoicing
  • Accounting ledgers
  • GST filing
  • Outstanding & ageing

Handed off to

  • SysMarq (AI ERP)
  • Tally
  • Busy
  • Your own ERP via public pull API

System of Marketing & Sales

Put enquiry to dispatch on one governed line.

Tell us how your plant sells today. We'll show you where the line breaks and what it takes to close it.

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